Privacy is becoming a concern for everyone and now even more with the recent celebrity iCloud nude photo breach. In some ways we can be thankful for this happening to such high profile names because it shines a light into places we normally don’t look.
What the hackers have done is inexcusable and reprehensible but it gives us the opportunity to take a major corporation to task. The simple fact is, Apple should step up and own the iCloud nude photo breach.
From Apple’s Press Release:
we have discovered that certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions, a practice that has become all too common on the Internet. None of the cases we have investigated has resulted from any breach in any of Apple’s systems including iCloud® or Find my iPhone.
In Apple’s press release they say that these were targeted attacks on “celebrity” user names, passwords and security questions and that Apple’s systems and iCloud were not breached. In other words, the hackers only took a few things from their servers, they were after a focused goal and everyone else’s information is safe. Well that’s fine and dandy but that doesn’t mean this hacker or another couldn’t do the same thing on a larger scale. Just because this attack was narrowed doesn’t mean Apple and iCloud haven’t been compromised.
Apple is gearing up to release their iPhone 6 and possibly an iWatch next week and this is the kind of publicity that could derail that event significantly. It’s bad enough that the users affected were celebrities, which is already amplifying the situation. But when the celebrities start challenging Apple in public it can only get worse.
Hollywood actors are one of Apple’s highest profile user bases and some of them aren’t very happy. Hollywood actors also have the ears of millions of people on social media who are either Apple users or potential users. Apple’s seeming lack of responsibility is only fueling these actors to speak out further which could potentially damage Apple in a myriad of ways. It’s time Apple. Time to tuck tail and admit your services were breached. Time to fix the problem, issue apologies, and work on regaining brand trust. Hiding and looking for a scapegoat to pin it on will not gain you any fans. Step up and own it Apple.
We’ve reached out to Apple for comment but have not heard back as of the time this article was published.
What do you think? Should Apple own this? Or is this just a case of “celebrity” users not securing their accounts properly? Let us know in the comments below or on Google+, Facebook and Twitter.