Firefox and Google had a good thing going. Firefox users like to search for stuff, and Google was happy to do the heavy lifting in that regard. The two enjoyed a fruitful, ten year relationship, but it seems that Firefox’s eyes have been wandering lately. When their current three year contract comes to an end in December, Firefox will turn to Yahoo for their default search engine.
At first blush, this is a bit of a head-scratcher. Firefox is leaving the most popular search engine in the world (Google), a partnership that has garnered the Mozilla corporation among other things, ridiculous amounts of money (their current 3 year deal is reportedly worth as much as $1 Billion). Yahoo is currently the third most popular search engine, using the technology and search algorithm’s of the second most popular (Microsoft’s Bing).
Yahoo’s President and CEO Marissa Mayer hasn’t been afraid to shake things up during her tenure, so maybe Yahoo made Firefox an offer they couldn’t refuse. Maybe Mayer sees something in the world’s third most popular web browser that others haven’t?
According to CNN, this may also signal a shift in Yahoo’s acceptance of the Firefox “Do Not Track” feature. Yahoo has previously said they would not honor this browser request. Maybe this relationship is already making things better!
What do you think about Firefox ditching Google for Yahoo? Let us know in the comments or on your favorite social network.Source: CNN Money