The Financial Times is reporting that auto makers are under increased pressure from technology companies and advertising companies to share connected car data with them. Reportedly this includes some large “Silicon Valley” companies which leaves ones mind to wander to names like Apple, Google and Microsoft. BMW says that every car they produce now has a wireless network which holds a plethora of information about the car including geo-location, speed and even the car’s occupants.
“There’s plenty of people out there saying: ‘give us all the data you’ve got and we can tell you what we can do with it’,” he told the Financial Times on the sidelines of the Detroit motor show, adding that this included “Silicon Valley” companies, as well as advertising groups. “And we’re saying: ‘No thank you’.”
Today’s cars are becoming increasingly smart and are storing information on how people use their cars and places they drive. This data would be highly valuable to companies seeking to target advertising to users so it’s no wonder that these tech and ad companies are after the data. This also raises concerns over the possibility of hackers gaining access to a vehicle’s systems. BMW says they have a firewall in place and we can only hope other manufactures are implementing the same measures. Interconnection between the car, home and personal devices is only going to grow as people continue to streamline their lives but we should all be aware of the privacy concerns as this happens. When you start connecting your life together through your gadgets and possessions you’re also giving someone (insert company name here) permission to that data.