Google swipes up Softcard technology in a play to expand and strengthen Google Wallet mobile payments. This puts Google in a better position to compete with Apple and the iPhone’s Apple Pay mobile payments. Just last week Samsung acquired mobile payment system LoopPay so it appears the major mobile players are heading into some deeper and heavier competition over mobile payments.
“Softcard has completed a deal with Google to bring together leading technologies to advance mobile wallets,” Softcard said in a blog post announcing the agreement. “Google has acquired Softcard technology and capabilities to power the next generation of mobile payments.”
“Under this relationship, the Google Wallet app, including the tap and pay functionality, will come pre-installed on Android phones (running KitKat or higher) sold by these carriers in the US later this year,” Google said in its own statement. “We’re also acquiring some exciting technology and intellectual property from Softcard to make Google Wallet better.”
With Apple, Google and Samsung all in the swarm and CurrentC buzzing around as well, it remains to be seen whose mobile payment tech will stick to the hive and whose will get swatted down. Google has some decent experience with mobile payments as Google Wallet has been available for some time now but that doesn’t default them to the winning position. What do you think of Google’s Softcard purchase? Let us know in the comments below or on Google+, Facebook and Twitter.