When we think of tablets, we thing of iPads and Galaxy Tabs, yet in 2014, generic tablet manufacturers actually had a larger market share than Apple and Samsung. Apple holds about a quarter of the tablet market, and Samsung at 17%.
This group of so-called Brand X suppliers claimed 29 percent of the worldwide tablet market in 2014, shipping some 70 million devices.
How did they gain this sizable chunk of the market pie? Well, first of all, their products are cheap. With products considerably cheaper than iPads and Galaxy Tabs, it would make sense that people might opt for a cheaper option, especially in emerging markets and developing countries. Of course cheaper generic devices do not have near the capability or quality of components that Samsung and Apple war over consistently over but, while they aren’t top of the line, they are extremely functional.
Ben Bajarin of Creative Strategies said this “other” category of devices, with little-known names, is doing brisk sales in China and India, where they’re used primarily as portable video players.
Another way generic brand tablets are getting out into the hands of the public is through mobile service providers, offering tablets to clients for next to nothing, then making money on the accompanying fees and services. Two examples are Verizon’s offer of an Ellipsis 7 for $0 down and $10 a month for 2 years and T-mobile’s offer of an Alcatel OneTouch Pop 7 for $0 down and $7 a month for 2 years
The bottom line is that there is only a small percentage of the world that can afford to buy ultra advanced Apple and Samsung tablets, making other generic brands more attractive to people with less money, or need for capability.
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Featured image courtesy UthMag
Last Updated on November 27, 2018.