Voice assisted searching isn’t super new but it is still a growing technology that is far from perfect, one only need to use Siri for an afternoon to realize that. Two companies that have done the best with the technology are Google and Microsoft with their respective Google Now and Cortana assistants. Word broke last week that Microsoft is planning on bringing Cortana to both Android and iOS in the near future and it seems Google welcomes Cortana to the Android platform. Danny Sullivan reporting for MarketingLand.com moderated a SXSW session in which he asked director of product for Google Now Aparna Chennapragada the following.
I asked if she thought Cortana coming to iOS and Android would have an impact on Google Now. Google offers Google Now on both those platforms.
“I’m going to say something super cliche, but it’s what i believe in, which is, I think it’s great. I think it’s great. This is the gorund floor of predictive technology,” Chennapragada said. “We’re just starting to figure out how these things in our pockets can help us see and act on information. We’re just trying to figure out what are the right experiences. I think having more folks focus on it and help users on it is great.”
To follow up his question about Cortana coming to Android, Sullivan also asked if Google had plans to bring Google Now to Windows Phone. Chennapragada said Google has no plans to bring Google Now to the Windows Phone platform. Which isn’t all that surprising considering Google’s footprint on Windows Phone is pretty minimal with most services not working on the platform. For now it looks like Microsoft is the one who’s choosing to make its apps available on all three major platforms. What do you think of Cortana coming to Android and iOS? Let us know in the comments below or on Google+, Facebook and Twitter.Source: MarketingLand
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