Box Office Bounces Back After Slow Weekend Thanks To Cinderella's $70.1 Million


The first weekend of March wasn’t kind to the box office, with its $78.3 million income being the lowest since last December, but it bounced back this week thanks to a giant debut. Disney’s live-action Cinderella brought in $70.1 million for the weekend, $24 million of which came during its opening night on Friday. Also airing before the latest Disney film was a brand new short based on the mega-hit Frozen, titled Frozen Fever.
Top 5 Domestic Grossing Films:  March 13-15 ($132.6 million total)

  1. Cinderella ($70.1 million)
  2. Run All Night ($11 million)
  3. Kingsman: The Secret Service ($6 million)
  4. Focus ($5.8 million)
  5. Chappie ($5.8 million)

Another new debut, Run All Night, didn’t perform as well as expected. Among mixed reviews, Liam Neeson’s latest action vehicle brought in only $11 million, but still managed to beat out everything not named Cinderella. That total is still the lowest nationwide debut for Neeson since 2010’s The Next Three Days, which took in only $6.5 million in its opening weekend.
Following that was Kingsman: The Secret Service, which comes in as the third highest grossing film, after being fourth last week. The films total gross has now passed the $107 million mark, making it more than profitable given its $81 million budget. While nothing is set in stone for a sequel, this profitibility could help one be greenlit, and screenwriter Matthew Vaughn already has an idea that involves setting the film in America to “celebrate Americana.”

Even if a Kingsman sequel becomes a reality, it’s not known if Colin Firth will reprise his role as Harry Hart.
Rounding out the top five were last week’s number two and number one films. Focus brought in $5.8 million, for a 42% drop week-over-week, and last week’s big debut Chappie brought in a meager $5.8 million as well, for a 56% drop from last weekend. Reviews for the Neill Blomkamp film have been less than positive, with many critics citing the same issues that have plagued Blomkamp films post-District 9. It currently sits with a 31% rating on Rotten Tomatoes.
Even with its dwindling theater presence, American Sniper continues to make money, bringing in another $3 million and putting its total domestic gross at $341.5 million. Globally the film has made $504.5 million.
The big per-theater winner this week is a horror film that first debuted in 2014 in the UK where it has made over $1 million to date. It Follows took in an impressive $163,000 in only four US theater locations for a $40,750 per-theater average.
Again, almost entirely on the back of Cinderella, this weekend’s $132.6 million take is the highest for a second weekend of March since 2010 when Alice in Wonderland stole the show.
Last year at this time was a strong weekend at the box office with four different films taking in more than $10 million. Mr. Peabody & Sherman brought in $21.8 million, 300: Rise of an Empire took in $19.2 million, Need for Speed took in $17.8 million, and Non-Stop brought in $10.6 million for Universal Pictures. It was also the weekend that the crowd-funded Veronica Mars debuted in theaters, taking in $2 million in 291 theater locations.
[button type=”link” link=”” variation=”btn-danger” target=”blank”]Source: Box Office Mojo[/button]

Last Updated on November 27, 2018.


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