In a bid to increase share in a market it once dominated, 9to5Mac is reporting that the Apple trade-in program will soon offer gift cards to those who trade in Android smartphones for iPhones.
Trade up programs aren’t new, and many mobile providers offer credit for trading in your old devices for new ones. While Apple recently posted a guide on how to move your content from your Android phone to an iPhone, this is a big step for the tech giant. Currently, Apple’s iPhone Reuse and Recycle program gives iPhone users a gift card when they trade an older iPhone model for a new model. The program is set to expand in the next few weeks and will likewise encourage Android and Blackberry users to trade in their devices at Apple Retail Stores where employees will determine a trade-in value for non-iPhone devices.
9to5Mac indicates that according to sources:
The new program will begin in the coming weeks, following extensive training programs for retail store employees that will begin later this week. Apple employees will be able to transfer address book contacts from the rival smartphones to the iPhones, but other data will have to be moved by customers.
It will be interesting to watch how this program unfolds and see if it is indeed successful in enticing non-iPhone users to make the switch over to Apple. What do you think about the program? Will you be moving from Android or Blackberry over to an iPhone if this program does indeed launch? Let us know in the comments below or on Google+, Facebook, or Twitter.Source: 9to5Mac