In this day and age no one should be surprised by the terms and conditions of using services. Usually those terms and conditions are so filled with legalese that no one bothers to read them. Part of many company’s terms and conditions of use is user data mining and selling of said data. You can now add another company to the list of data mining for profit. Uber selling user data shouldn’t be that surprising though. They provide a service that tracks all aspects of their users travels with them including how much they spend on Uber services.
This year, we are going to see the transformation of Uber into a big data company cut from the same cloth as Google, Facebook and Visa – using the wealth of information they know about me and you to deliver new services and generate revenue by selling this data to others.
Targeted advertising is a huge revenue stream for companies, preying on the human weakness of temptation and impulse. This is exactly why Google, Apple, Yahoo, Facebook and countless others collect data on their users. It’s a proven model that works and Uber holds a tasty slice of the pie that advertisers want. It will be interesting to see how this works for the company and just how valuable the data they collect really is to advertisers. Be sure to check out the Forbes link below for more to the story. What do you think of Uber selling users data? Let us know in the comments below or on Google+, Facebook and Twitter.
Feature image courtesy The Huffington Post
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