Microsoft’s Bing search engine has finally broken the 20% market share barrier in the U.S. since launching in 2009. While Google is still king of search with a whopping 64% of the market, the 0.3% gain by Bing means they’re doing something right. Personally I’ve switched to Bing for search over a year ago and I can safely say that results are pretty neck and neck with Google. I perform over 95% of my searches using Bing with the occasional jump back to Google.
It’s a significant milestone in Bing’s growth as mobile, desktop and Web landscapes continue to shift. Just this week Microsoft and Yahoo thrashed out a new deal that states 51 percent of Yahoo search results must have Bing-powered adverts alongside them. With the introduction of iOS 8 and OS X Yosemite, meanwhile, Apple has switched from Google to Bing for its Spotlight search feature.
Part of the reason for Bing’s growth, at least from my analysis, is their Bing Rewards program, which awards points for using Bing search that can be redeemed for gift cards and credits. Some of those cards include, Amazon, Fandango, Applebee’s, Gamestop, Xbox and more. It’s a clever way to get people to try Bing over Google and hopefully keep them searching gaining more market share. I can’t say that Bing Rewards is the sole reason or even the main reason Bing is growing but it certainly is a factor.
What do you think of Bing’s growth? Do you use Bing at all? Let us know in the comments below or on Google+, Facebook and Twitter.Source: Digital Trends