Gartner, Inc is reporting that smartphone sales are recording their slowest growth since 2013 with 330 million smartphones sold worldwide. That equates to a 13.5% increase over the same 2014 period. Gartner says demand for cheaper 3G/4G smartphones is on the increase in emerging markets but the overall sales of smartphones are a mixed bag depending on what region you’re in. Asia/Pacific (excluding China), Eastern Europe, the Middle East, and Africa were the fastest growing regions, likely spurred on by companies such as Xiaomi, Huawei, Oppo and Lenovo.
“China is the biggest country for smartphone sales, representing 30 percent of total sales of smartphones in the second quarter of 2015. Its poor performance negatively affected the performance of the mobile phone market in the second quarter,” said Mr. Gupta. “China has reached saturation — its phone market is essentially driven by replacement, with fewer first-time buyers. Beyond the lower-end phone segment, the appeal of premium smartphones will be key for vendors to attract upgrades and to maintain or grow their market share in China.”
Samsung lost market share to Apple in China and Huawei recorded the strongest gain in the market but not enough to overtake Samsung and Apple, iPhone sales in China grew 68 percent to 11.9 million units. Google’s Android OS also lost market to Apple in China and emerging markets but not significant enough to cut into Android’s overall dominance. You can read Gartner’s full report at the link below and check out their charts below as well.
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