With strong footholds established in online shopping and media streaming, Amazon is now dipping their toes in the food industry. Amazon Prime Now will now offer delivery for select restaurants across the Seattle area like Skillet, Wild Ginger, Cupcake Royale, and many more.
Amazon Prime subscribers now have the option of using Prime Now, a delivery service that allows the company to thousands of items from home essentials to electronics in hours. The service offers free two hour delivery, or one hour delivery for 7.99.
Although this is Amazon’s first foray into restaurant delivery, the company had already begun to bring food to people’s doorstep through offering grocery delivery in select markets. People in those markets including Seattle, Portland and Manhattan have been able to receive food and household goods for some time now, so it comes at no surprise that the company would expand it’s reach in the food industry.[clickToTweet tweet=”[email protected] looks to compete with @GrubHub and @OrderUp with Amazon Prime Now restaurant delivery.” quote=”Amazon looks to compete with GrubHub and OrderUp with Amazon Prime Now.”]
Should the service prove to be a success and lead to expansion, Amazon could stand to go head to head with other delivery apps like GrubHub and OrderUp. The restaurant delivery option could soon spread to the northeast, as the company has added a restaurant division to their New York offices.
Amazon Prime costs $99 per year and offers free two-day shipping on the wide array of items on the site, as well as access to streaming music, movies and TV. In addition to restaurant delivery, the company has been bolstering the benefits of the service with Black Friday-like sales and its Dash button to give subscribers more options for the price.
With food being the next thing Amazon makes readily available to its customers, it is fast becoming a one-stop shop for home and entertainment needs.
What do you think of Amazon testing a restaurant delivery service? Let us know in the comments below or on Google+, Facebook and Twitter.Source: Fortune