With steady, borderline explosive, customer growth in over 50 countries, Netflix is about to add another major customer base to it’s already impressive 62 million (and growing) subscribers: India. Already hinting at the expansion in early 2015, the whispers down the lane are predicting that a major announcement planned by CEO of Netflix, Reed Hastings, on Thursday at CES will be the official announcement.
In June 2015, Kleiner Perkins, a leading VC firm in Silicon Valley, shared statistics pointing to India leading the world’s internet user growth across all platforms. Meanwhile a Cisco VNI report indicates that 15,418 minutes of video are streamed or downloaded every second in India. It is estimated that by 2019, video will represent 74% of all internet traffic in India. The pattern here is clear, video content is in demand and Netflix would be foolish to not take advantage of the rapidly expanding market.
Previous hurdles included poor Internet speeds and high piracy rates in the country, but Netflix will likely be partnering up with a local 4G carrier to address the former problem and simultaneously allow their services to be available in the mobile space right from launch.
Pricing is still unknown, but with U.S. HD-streaming prices starting at $9.99 (about 662 INR), it is believed the pricing in India will be significantly lower.
Although this is still a rumor and Neflix has not confirmed its plans, in an email to Times of India, a Netflix spokesperson stated:
“We have said we plan to be nearly global by the end of 2016. We have nothing else to share at this point,”
Additionally, it is unlike Netflix to hold a press conference at something like CES without a major announcement pending. And since Maron season 3 is already streaming, what else could it possibly be?
Are you looking forward to Netflix availability in India? Let us know in the comments below or on social media. You can also find and play tag with us at CES, where will be sure to follow up on this story.Source: The Hindu Business Line