Over the past couple days, numerous reports surfaced indicating that AMC Theatres had considered allowing texting during movies in order to court millennials to their locations. There were some variations which ranged from allowing texting in general, to having specific theatres allow texting, but either way the Internet outburst was big enough that AMC has backtracked.
As a result, the company has posted a letter from Adam Aron, CEO of AMC Theatres, on Twitter which states that AMC will indeed be focusing on theatre enhancements, but texting during movies will not be one of those.
“…we have heard loud and clear that this is a concept our audience does not want. […] Accordingly, just as instantaneously, this is an idea that we have relegated to the cutting room floor. […] With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future.”
Aron went on to say that AMC Theatres plans to spend north of $1 billion in theatre and system enhancements which will include increasing the number of large screens, more comfortable seating, improving their AMC Stubs program, and adding richer content to their website and smartphone app.
You can read the full letter below:
NO TEXTING AT AMC. Won’t happen. You spoke. We listened. Quickly, that idea has been sent to the cutting room floor. pic.twitter.com/JR0fo5megR
— AMC Theatres (@AMCTheatres) April 15, 2016
What do you think about AMC Theatres decision to backtrack on the texting during movies idea? Let us know in the comments below, or on Google+, Twitter, or Facebook.