Microsoft has announced that it is buying LinkedIn for a cool $26.2 billion dollars in an all-cash transaction while keeping CEO Jeff Weiner in place. LinkedIn has positioned itself as the social network for business professionals and is both loved and hated. While many companies do much recruiting and job placement on the social network, many users haven’t been so thrilled with how LinkedIn works. Then there are the security breaches and other privacy issues that have come up recently that have given LinkedIn a bit of a black eye.
“The LinkedIn team has grown a fantastic business centered on connecting the world’s professionals,” Nadella said. “Together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics as we seek to empower every person and organization on the planet.” Microsoft is planning to close its acquisition later this year, and the deal has been unanimously approved by the boards of directors of both companies.
It should be interesting to see where Satya Nadella and Microsoft take the professional social networking site in the future and to see how they might improve security and privacy. There is certainly a plethora of data that LinkedIn has stored about millions of users that could prove to be valuable for Microsoft. We know in the age of the internet personal information is the key to reaching the audience. Knowing what your audience wants, needs, likes and goes is important and having LinkedIn under their belt could give Microsoft a stepping stone to greater profitability.
What do you think of Microsoft buying LinkedIn? Let us know in the comments below or on Twitter, Facebook and Google+.Source: The Verge