Data analysis firm Apteligent is reporting that despite the Galaxy Note7 recall, users continue to use the device. Even with the continued reports of exploding Galaxy Note7 devices and a the fact there is a worldwide recall, some are flat out ignoring it. Samsung isn’t certain if every device is affected by the defect that’s causing the devices to explode so they’ve played it safe by recalling all of them. The latest incident seems to be out of Florida where a car was engulfed in flames and the driver claims it started with their “Samsung 7” phone. With the reference to “Samsung 7” it remains vague if this was the Galaxy Note7 or another Samsung phone. Apteligent had this to report about users still holding on to their devices.
The adoption abruptly halted after the recall as retailers stopped selling the phones and Samsung activated an exchange program. However, it appears that the usage rate of the phone among existing users has been almost the exact same since the day of the recall. We recommend you immediately stop using this phone and initiate the exchange. This weekend, a six year old boy in Brooklyn was burned by the device (update: it was a Samsung Galaxy Core Prime, still not good) and briefly hospitalized. A Jeep reportedly went up in flames due to the charging of the device and a hotel room was burned as well.
- Note7 was first released on August 19th to strong sales demand and positive reviews. By August 31, reports started to surface from consumers that their batteries were exploding. Two days later on Sept 2, Samsung formerly recalled the device.
- The adoption abruptly halted after the recall as retailers stopped selling the phones and Samsung activated an exchange program. However, it appears that the usage rate of the phone among existing users has been almost the exact same since the day of the recall.
- The stock market has been equally harsh on Samsung; its shares dropped 7% on Monday in the Korean market, wiping over $14 billion off its market cap.
It’s pretty clear that some people are ignoring or missing the fact there is a worldwide recall of the device and continue to use it. Samsung is even taking steps in South Korea to issue a software update to limit the charging to 60% in hopes to avoid overheating and more explosions. Samsung is working with the US government on trying to get the devices here back to avoid further issues. Any way you cut the situation, it hasn’t been very good for Samsung. If you know someone with a Note7 you should advise them to return it to Samsung for their safety and the safety of others.