Disney could be joining the bidding war for Twitter


It seems like Twitter has been up for sale forever. Even before the current rumors of Google, Salesforce, and now Disney buying up the social media giant. There had been rumblings that Twitter was on or going to be on the market and someone big would eventually scoop it up. It’s been a year since those rumors were swimming around and this new batch of rumors seems to be holding a bit more weight, now that Disney is in the mix.

Disney owns a lot of companies including ABC News and ESPN Sports. Adding Twitter to its arsenal of companies would give it a nice solid hold on informational services. Twitter is often one of the first places people turn for breaking news and real-time information and that’s likely one of the biggest pulls for Disney. Of course, that large user base is probably why Google and Salesforce are interested as well, more eyes to serve ads to.

The news and entertainment conglomerate is “working with a financial adviser to evaluate a possible bid for Twitter,” according to a Bloomberg News report that cites anonymous sources familiar with the situation. In other words, Disney DIS -1.29% and an investment firm are going over Twitter’s financial data and looking at the potential benefits of combining the two companies, but that process could fall apart or be shelved at any point.

While there have been past rumors of a Twitter sale, this time is looking much more like it could happen. Each of the three reputed buyers have deep enough pockets and large enough reach to not only buy Twitter but keep operations going without missing a beat. What do you think of all these companies possibly wanting to buy Twitter? Let us know your thoughts and comments on Twitter, Facebook and Google+.

[button link=”http://fortune.com/2016/09/26/disney-twitter-bid/” icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: Fortune[/button]

Last Updated on January 23, 2017.


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