Apple is reportedly getting into the smartglass game with digital glasses

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Just about everyone in the tech world and even most of the public know what Google Glass was. It was Google’s attempt to make smartglasses a thing until a lot of issues came in to play. The design was odd, there were privacy issues with the camera, battery life was a drag, there was no app support, and pricing was horrible. All in all, you could say it was a flop, but there are still some folks out there — largely in the commercial sector — who still use Google Glass. Now, Apple is going to attempt to give digital glasses a try.

A report from Bloomberg states that Apple is going to try and get into the world of smartglass wearables, or in Apple’s terms dubbed “digital glasses.” It’s going to work similar to Google Glass as it’ll connect to your smartphone (iPhone), can be used for augmented reality, and provide info on the display of the glasses. It won’t be until 2018 at the earliest where Apple’s “digital glasses” may be available if the company keeps this AR project going. The tech giant has already bought a few AR companies in the past, so they have the software behind all this, it’s just the design that could be an issue and how well the public will take another smartglass phase. Regardless, Apple seems to be taking this seriously and are ready for a new future in AR as CEO of Apple, Tim Cook has said,

AR can be really great, and we have been and continue to invest a lot in this. We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity.

What do you think about Apple trying out their own glass wearable even if it’s only for augmented reality? Do you think it’ll take off or just fall short like Google Glass did? Let us know by leaving your comments down below, or on Google+, Facebook, or Twitter.

[button link=”” icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: Bloomberg[/button][button link=”” icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Via: ZDNet[/button]

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