Pokémon GO drove mobile game revenue for 2016

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If you thought mobile gaming wasn’t a big market, you’re wrong. Sure, you see everyone hunched over their smartphones texting, checking social media, or playing one game or another.  To be honest, I’d never really looked closely at the numbers, but a new study by Slice Intelligence which gathered data from mobile gamers has some interesting numbers. Even though Niantic’s Pokémon GO wasn’t released until mid-2016, it drove mobile game revenue for 2016 by taking in 86% more than Candy Crush Saga, the number two revenue generator for the year. What’s interesting though is that even though it accounted for 11.2% of mobile revenue, its players only spent an average of $32 each.

Even though it wasn’t released until halfway through the year, Pokémon GO generated the most mobile game revenue in 2016.

Rounding out the top three after Pokémon GO and Candy Crush Saga was Clash RoyaleClash of Clans, and Candy Crush Soda Saga — which given the number of people I see playing Clash of Clans or some version of Candy Crush isn’t really surprising.

As mentioned above, while Pokémon GO users only spent $32 on average, the big winners were Game of War: Fire Age — taking an average of $336 per user — and Mobile Strike, which took in an average of $309 per user. Both were developed by Machine Zone. Turns out those commercials with Kate Upton and Arnold Schwarzenneger were worth it. A distant third was Star Wars Galaxy of Heroes with $185 spent on average per user.

There were some other interesting stats as well, and there’s no surprise that Christmas Day was one of the biggest days for mobile spending. You can check out the rest of the findings in the link below.

Do you spend time mobile gaming? How much do you spend on average for the games you play? Let us know in the comments below or on Google+, Twitter, or Facebook.

[button link=”https://intelligence.slice.com/mobile-gaming-2016-pokemon-go-caught-revenue-game/” icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: Slice Intelligence[/button]

Last Updated on March 3, 2017.


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