Any good business owner knows that knowing your customer base is a good start in providing them with the product and features they want. Companies like Microsoft are no different and some leaked internal documents are shedding some light about U.S. Xbox One owners. When the Xbox One and PlayStation 4 were first announced, Microsoft received tons of flak for not focusing enough on gaming and have recently shifted back more towards a strong gaming focus. However, as you’ll see by the findings, even gamers can be a diverse bunch of individuals.
While the split between male and female gamers is pretty close — 58% male, 42% female, the average gamer age is 33 years old with 28% of gamers sitting in the 25 to 34-year-old bracket. The next age segment was even older with 23% of gamers falling into the 35 to 44-year-old category. Interestingly enough, 6% of gamers were between 55 and 65 years old.
Most Xbox One owners fall into the “Socializing” category and spend about 17 hours per week playing multiplayer games, are most likely to have Xbox Live Gold subscriptions, and have four times more friends (assuming Xbox Live friends) than the average. Given that 53% of Xbox gamers fall into this category, it’s no wonder why Microsoft spent the time to work on the Looking for Group and Clubs functionality.
Another upcoming feature, the Xbox Game Pass, was obviously partly driven by the fact that 49% of Xbox One gamers play an average of 15 titles per year. The Game Pass will definitely help alleviate the cost of having to go out and buy every game you want to play, so it’s possible that this category may see an increase once the feature is released later this spring.
According to Windows Central, the sampling was taken from a user base of almost 8000 and 12 core fundamental aspects of gaming motivation were identified by Microsoft. As can be seen in the header graphic on this article, each category covers between 8% to 14% of Xbox One gamers. Take a look at the charts below to see which category segment you most align with.Source: Windows Central