If you plan on opening a themed pop-up bar based on the popular Netflix series Stranger Things, you should probably ask permission beforehand. It is, however, nice to know that if you just go ahead and open your bar without checking with the streaming service, they may just send you a fantastic cease & desist letter. Sure, Netflix may be shutting down “The Upside Down” after its 6 week run, but they would have absolutely been within their rights to shut the popular attraction down immediately.
The Emporium Pop-Up bar opened in August on N. Milwaukee Avenue in Chicago, and has been incredibly popular in the few weeks that it’s been open. It is described by the owners as follows:
This Stranger pop-up bar will be the end of Summer 80’s dance party of your dreams, filled with curious Things inspired by & paying homage to the instant-classic television show about the haunting happenings in Hawkins, Indiana & the brave kids of the Hawkins Middle School A.V. Club who saved their friend & their town from the devious deeds of the Hawkins National Laboratory & the subsequent devastation of the Demogorgon!
The bar includes beverages inspired by the show, as well as a couch and lit-up alphabet wall reminiscent of the Byers’ living room. Now, if this were done with the blessing of Netflix, fantastic, even better! But it wasn’t, and Netflix did what they had to do, but not in the way most would probably think. First of all, they’re letting “The Upside Down” finish their six week scheduled run, ending on October 1st. Netflix very easily could have shut it down immediately. They also seemed to get some of their writers involved in the letter, rather than letting the lawyers do their thing, because the letter fits in all kinds of references to the popular show while still getting their point across very clearly.
A few highlights include:
Look, i don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up.
They still got their point across very clearly:
We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again.
They ended the letter with what could be the best “legal threat” ever:
We love our fans more than anything, but you should know that the demogorgon is not always as forgiving. So please don’t make us call your mom.
You can check out the full letter below.
Last Updated on September 18, 2017.