So, it appears that you have finally made the decision to use Google AdWords to help your business stay ahead of the curve. If you are not aware of the technical know-how of using Google AdWords or don’t have the time to research and keep updated on changes in Google algorithms and trends of advertising, you will require the help of Google AdWords specialists. However, you need to do your homework before hiring a specialist. Without further ado, here are 4 things to look for when hiring Google AdWords Specialists to help your business!
Make sure he or she is certified
It is essential for the specialist to be AdWords certified and be a part of the Google Partners program. Certification can be acquired quite easily as it only requires one to pass a few simple exams. However, it also requires the specialist to maintain a minimum monthly AdWords spend of $10,000. And, that, too, can be considered a fairly easy criterion to meet in the grand scheme of things. Therefore, if the specialist doesn’t even boast of a Google certification, you should understand that he/she is an amateur in the field.
Know what services the specialists offer
When searching for a Google AdWords Specialist, you must know what services the specialist offers. A Google AdWords Specialist only specializes in pay-per-click advertising. If the specialist also offers other services such as SEO, web design, social media, and print fulfillment etc., you should be skeptical about hiring that specialist. These so-called specialists claim to offer PPC when it’s really only a sideline. For instance, if you dislocate your shoulder and require a surgery, you will not pay a visit to the heart doctor. Similarly, PPC campaigns require specialists who are obsessed with PPC and nothing else.
Key performance indicators
If the specialist only talks about factors such as the position of your ads, click-through rates, number of clicks, and number of impressions etc., you should disregard hiring him/her. It is because proper specialists are only concerned with factors such as the volume of conversions, profit, and cost per action. You can bet your bottom dollar on the Google AdWords specialists in the Brisbane area to talk about the right stuff!
Know how the specialist reports his or her results
Basically, who you should be looking for is someone who connects your Analytics account to your AdWords account and provides the AdWords results in the context of your other traffic data. In addition to that, it is also of paramount importance for you to know the reporting cycle of the specialist. You also need to pay attention to the format in which the specialist delivers the results. You should hire someone who is willing to provide the results weekly, monthly, quarterly, annually, and anytime in between.
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