McLaren enters eSports arena with Logitech G partnership


With racing games becoming more and more realistic, Ford did use Forza Motorsport 6 data to help fine-tune the 2017 Ford GT after all, it was only a matter of time before more car companies took note. McLaren is teaming up with Logitech G, maker of gaming peripherals like the G920 Driving Force Racing Wheel, for the World’s Fastest Gamer competition.

“Logitech G has been in the esports world since the early days, and we’re happy to now work with McLaren to lead the next mainstream esport obsession,” Ujesh Desai, VP and General Manager of Logitech G says. “Joining McLaren as a founding partner of the World’s Fastest Gamer brings together our combined expertise on one virtual platform.”

While the winner won’t get to drive a real McLaren Formula 1 car, it will land one lucky gamer a one-year contract as one of McLaren’s official simulator drivers.

“This is a hugely exciting opportunity – not only within the gaming industry, but for everyone at McLaren and motorsport in general,” said McLaren Technology Group Exectutive Director Zak Brown. “We’ve long witnessed the growth of online sports gaming, and, right now, the parallels between the real and the virtual worlds have never been closer.”

Don’t think for a minute thought that just because you’re the fastest racer in Forza MotorsportProject CARS, or Gran Turismo that you’ll be a shoe-in for the job. Six international finalists will be chosen by gaming and Formula 1 experts and the last four finalists will be selected from online qualifying events — some of which have already taken place.

The grand finale, held at the McLaren Technology Centre in the autumn, will put all 10 hopefuls through one of the most rigorous job interviews in the world. Not only will they race against each other across a variety of different gaming titles on different platforms, they will also need to demonstrate their engineering know-how, ability to work as part of a team, and display the mental and physical strengths required for such a unique position.

What do you think about the McLaren/Logitech G World’s Fastest Gamer competition? Let us know in the comments below or on Google+, Twitter, or Facebook.

[button link=”” icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: World’s Fastest Gamer[/button]

Last Updated on October 13, 2017.


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