Apple’s products aren’t exactly cheap. Even some of their “cheaper” offerings can be out of reach for some buyers. A new report is suggesting Apple may want to produce a budget tablet. Earlier this year the company introduced a cheaper tablet in the form of the $329USD iPad. But it seems Apple may want to make things even more affordable. The budget tablet market is pretty crowded with offerings from Samsung, Amazon, Huawei, and many others. Apple wants a slice of that pie for itself and it may get it with an iPad priced at $259USD.
Tablet sales, in general, have been declining — and so have iPad sales. With Apple’s reputation for making excellent tablets, a budget-minded offering is in their best interests. Of course, there is no word on what sort of specs a $259USD iPad would have, but it would likely still be an excellent seller.
The sources pointed out that Apple’s new iPad may arrive in the second quarter of 2018 and in addition to regular consumers Apple is also looking to expand the inexpensive iPad into the industrial and service sectors.
The sources noted that Apple is likely to outsource the production of the new iPad to Compal Electronics while giving the device’s PCB orders to Compeq and Unitech Printed Circuit Board. However, all the companies declined to comment on their orders or clients.
Chromebooks have become more popular because of their simple OS and low price tags. It seems apparent that Apple is targeting potential Chromebook and Android tablet buyers with this iPad. It will be interesting to see if the company actually goes through with this idea and if buyers are actually receptive to it.Source: Digitimes