Italian clothing company wins rights to name business “Steve Jobs”

Business / Tech
Steve Jobs

Apple is known for being in court a lot. They’ve had battles with some of the best like Samsung, Qualcomm, and Amazon. But most of us are just hearing about a little-known court case involving Italian clothing company, Steve Jobs. That’s right, a clothing company out of Italy named Steve Jobs. The company was founded by Vincenzo and Giacomo Barbato and they’ve been battling for the right to use Steve Jobs as a business name.

Apparently,  Apple did not have a registered trademark on the name but they weren’t too happy the brothers wanted to use it. The battle in court lasted until 2014 but the company was not allowed to talk about their victory until the trademark was issued to them. Now that the company can officially call themselves Steve Jobs, they’re free to market and talk about it.

The case not only covered the name but also the logo the brothers were using. The logo is the letter “J” with an Apple leaf and a bite taken out of it. Very similar to what the Apple logo looks like. Apple insisted that the logo resembled their iconic Apple logo too much. The court decided that the brothers could use the “bite” mark on the “J” was not a bite because letters are not edible.

The company plans to continue on with their clothing business and are basking on their win over Apple. While they only deal with clothing at the moment, they did say they have plans on expanding into consumer electronics.

“We are working on a line of highly innovative electronic devices, projects we have been working on for years,” they said in a statement.

What do you think of the court’s decision to allow Steve Jobs to exist as a non-Apple affiliated company? Let us know in the comments below, or on Google+, Twitter, or Facebook.

  Source: TechnoBuffalo
To Top