Even though there are more than enough news outlets covering world, national, and local news on a daily basis, there has no doubt been times when smaller, local news stories get missed or reported on after the fact. Google thinks they have a solution for that and have announced the very limited release of Google Bulletin, an app which allows anyone to contribute local news, or what Google calls hyperlocal news, stories right from your smartphone.
With Google Bulletin, the tech giant wants to make it easy for people to be able to tell “inspiring stories that aren’t being told.”
What’s special about a story on Bulletin? A Bulletin story is…
- Impactful: Bulletin helps you tell the stories that aren’t being told
- Open: Bulletin stories are public and easy to discover: on Google search, through social networks, or via links sent by email and messaging apps
- Effortless: No setup is required to create a story – all you need is a smartphone
As mentioned above, Bulletin stories will be visible through Google search and can also be shared to social networks or via links. At least in my area, the majority of this “hyperlocal” news is shared through Facebook or Twitter which not everyone has an account on or must be part of a closed group to see. It will be interesting to see the quality of and how much visibility hyperlocal news can get by having Bulletin stories visible through Google search.
Google states that the free app is lightweight and anyone who can take photos, videos, or send messages can create a Bulletin story and publish it straight to the web for others to read. The app is currently in a very limited release and only available to those who apply for Early Access to the pilot program in Nashville, TN and Oakland, CA.
Last Updated on January 27, 2018.