Amazon has announced a huge change to their Prime Exclusive Phones program and it starts tomorrow Feb 7th. If you’re familiar with Prime Exclusive Phones you’ll know that these are discounted phones for Prime members. The caveat with these phones has always been, in exchange for a cheaper price, you get ads on the lockscreen. Amazon is now going to remove those ads from the lockscreen freeing you from advertising. Current customers who own one of these phones will also get an update that removes those ads.
Starting tomorrow, Feb. 7, 2018, Prime Exclusive Phones will be available to customers without lockscreen offers and ads. As smartphone technology has evolved, we also want to evolve the Prime Exclusive Phone experience to ensure customers can easily use features such as the phone’s mobile unlock technologies like facial recognition and fingerprint sensors, as well as be able to personalize device lockscreens with photos or wallpapers. Customers who currently use a Prime Exclusive Phone will receive a free update starting this week with this change, which will remove the lockscreen offers and ads.
Prime Exclusive Phones will continue to be offered exclusively for Prime members with discounted prices and will be available unlocked, giving customers the freedom and flexibility to choose the wireless carrier and service that best fits their need. With a single sign-on experience, Prime Exclusive Phones provide Prime members quick and easy access to their Prime benefits through a pre-installed selection of popular Amazon apps, including tens of thousands of movies and TV shows with Prime Video; over two million songs, and thousands of playlists and stations with Prime Music; free unlimited photo storage with Prime Photos; free two-day shipping on millions of items; the Amazon Widget for access to personalized offers and deals; and more.
That’s a pretty awesome move on Amazon’s part. We’ve reviewed a few Amazon Prime phones and the only shortfall was the ads. So it’s great to see this going away.