Twitter is once again trying to hammer out a better method of verifying profiles on its platform. CEO Jack Dorsey confirms that the company is working on a new process that would better separate real users from trolls and bots. Twitter hopes the new process will improve the site’s engagement and finally clear up the verification issues.
“We believe verification is something that is very broken on this platform and something that we need to fix and that we need a much more cohesive view on,” Dorsey said during a Thursday afternoon Livestream via Twitter-owned Periscope.
— jack (@jack) March 8, 2018
The company is also going forward with the idea of accepting ideas from users, other companies, and institutions on how the platform can be improved. Verification has been something many users have sought (myself included) so followers could distinguish between real and fake accounts. Initially, the platform reserved verification for celebrities and journalists but eventually opened it to everyone. This whole verification issue was compounded after Twitter verified questionable users, receiving criticism after doing so.
Dorsey said the company is trying to develop a way to create a “scalable” verification program where people can quickly authenticate themselves. He said that means find a balance between fixing safety and abuse concerns while also not censoring certain types of political voices.
“A lot of what we’re seeing is not just affecting us, but affecting many folks and many services around the world,” Dorsey said.
It will be interesting to see what Twitter comes up with, although, some believe that no matter what process the company puts in place, nothing is foolproof and bad actors will eventually find a way in.Source: AdWeek