Over the weekend we reported that Apple changed its MFi logos and put manufacturers on notice. The logo changes are actually really nice and replace some dated logos from the past. An anonymous source has sent us Apple’s full MFi Identity Guidelines which gives us a glimpse into what manufacturers are faced with. Apple is very precise in the MFi Identity Guidelines as to how logos can be used. From their size to their placement.
Use the appropriate Made for Apple badge to communicate that an accessory has been designed to connect specifically to iPhone, iPad, iPod, Apple TV, Apple Watch, or a combination of multiple Apple products, and has been certified by the developer to meet Apple performance standards. Select the badge that correctly communicates the accessory’s compatibility, based on the Apple products for which it has completed MFi certification requirements. When applicable, also use the appropriate compatibility messaging shown in Compatibility Messaging.
Apple even breaks things down to what background colors can and cannot be used as well as laying out a bunch of graphics standards.
The minimum height for the badge is 10 mm for printed materials and 30 pixels for onscreen use. The minimum clear space around the badge should be X on all sides, where X is equal to one-third the height of the badge. Do not place graphics, type, photographs, or illustrations inside the minimum clear space.
For an accessory that has been designed to work with AirPlay and to connect to one or more Apple products (through the Lightning connector, for example), the Works with Apple AirPlay badge and Made for Apple badge may be placed in separate locations on accessory packaging, or be placed next to each other as shown below. When multiple badges are displayed, use the black-and-white line art version of the Works with Apple AirPlay badge.
The entire MFi Identity Guidelines PDF is 20 pages long and very in-depth. If you’re interested in checking it out, just take a look below.
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