Comcast customers will soon have a new service they can bundle into their package deals. The company has announced they will be offering a Netflix bundle to Comcast customers which some are calling an effort to curb cord-cutting. Cord-cutting has gained a lot of traction over the past few years as users seek alternatives to conventional cable. I even wrote up my own cord-cutting guide which eliminates cable completely. There are several ways to cut the cord, and mine is just one of many.
That being said, Comcast has seen the future and is likely feeling the blow of millions of cord-cutters. So, rolling Netflix into their cable bundles makes sense in that it keeps cable subscribers but offers them a new outlet for content.
In a statement on Friday, the companies said Netflix will be available later this month through various Xfinity TV packages delivered through Comcast’s X1 set-top box. Pricing was not disclosed.
Since 2016, Xfinity customers have been able to sign up for Netflix separately on X1. Offering Netflix as part of a package will simplify billing for customers, as Comcast will handle payments to Netflix.
This deal is more about offering a convenience in that Comcast customers won’t have to pay a separate Netflix bill. So while the arrangement does give users Netflix, it doesn’t seem that it eliminates all of the useless channels one pays for in a cable package. Cord-cutters are often looking for ways to maximize their return on investment. When one pays $69.99USD a month for a cable package that offers 120 channels but only 5 of those channels are interesting, that’s a low return.
Comcast customers will be able to take advantage of this new bundle soon and it will be interesting to see how it is received. It will also be interesting to see what cord-cutters think. I’m not convinced it’s a better deal than cutting the cord and finding alternatives.Source: Reuters