Smart speakers are the new best-selling consumer gadget, faster than AR, VR or wearables, as consumers discover the device’s many uses. All of the major tech companies, including Google and Apple, have created their own versions of a voice assistant but Amazon’s Echo continues to dominate the competition, accounting for three-fourths of the market. In fact, the Echo Dot was Amazon’s best-selling item over last year’s Black Friday and Cyber Monday, selling millions during the holiday season overall.
By 2022, smart speakers are predicted to be in over 55 percent of U.S. households. Most people currently use their voice assistants for tasks like playing music or receiving weather updates, but as consumers become increasingly comfortable with voice technology, new channels are opening up for smart speakers. Voice shopping is quickly emerging as an easy way for consumers to order a variety of products, especially everyday consumables—the most popular items ordered via voice—from the comfort of their own home. In fact, 35 percent of owners have already bought products using their device. As the number of homes installing smart speakers grows, so are the number of consumers inclined to engage in voice shopping.
So what does this mean for businesses? As the technology advances and voice shopping popularity increases, brands and retailers will have more opportunities to market and sell their products to smart speaker owners, a growing audience that will rely on voice shopping more heavily, spend more money, and become more attached to their devices over time.
But while voice shopping offers enormous potential, there are a few facts and stats companies should keep in mind. Learn more about how voice technology is changing consumer behavior and what brands and retailers can expect from the future of voice shopping with the infographic below, provided by SUMO Heavy.