Samsung announces new version of The Frame for 2018

Entertainment / Tech / TV
the frame

Samsung’s new user interface will allow users to browse different art pieces based on the color scheme of the room, or by a particular medium.

Last year Samsung announced a new TV concept called The Frame. The idea here is to hide your TV in plain sight by making it appear like a work of art. The company has just announced the evolution of The Frame for 2018. The newest version has enhanced features, new custom options, and over 800 available works of art.

“We designed The Frame for consumers who love the function of a big, beautiful 4K UHD TV but struggle to design their room around an empty black screen when the TV is turned off,” said Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America. “You can travel the world and still be hard-pressed to discover all of the art that is now available on The Frame. It gives consumers the freedom to design the room of their dreams, and the flexibility to change that design whenever they like.”

Samsung’s new user interface will allow users to browse different art pieces based on the color scheme of the room, or by a particular medium, like drawings or photography. Then, much like curating a music playlist, owners can create a personalized collection that shuffles through their particular selections as often as they like. It’s like Ambient Mode on steroids.

The Frame features a crisp, clear 4K UHD screen with HDR10+ so users can view content just as the director intended. Similar to Samsung’s 2018 QLED TV line, The Frame 2018 comes with new smart capabilities that make it quick and easy to set up the new TV and access content.

When not in use, motion and brightness sensors convert The Frame from TV into a lifelike work of art. Just like how a framed picture looks different depending on the time of day, these sensors also adjust the screen brightness based on the ambient light in the room.

The Frame 2018 is available starting today on Samsung.com and will be available at retailers this month in 55” ($1,999USD) and 65” ($2,799USD) sizes.

What do you think of The Frame? Let us know in the comments below or on Google+, Twitter, or Facebook.

  Source: Samsung
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