Amazon Prime Day is July 16th including deals at Whole Foods

Amazon Prime Day isn’t really a day as much as it’s an event. The official Amazon Prime Day is July 16th this year and runs from 12 pm PT/3 pm ET through July 17th but Amazon is already running deals starting today. Amazon is even offering select deals at U.S. Whole Foods stores so be sure to keep your eyes peeled for those. Amazon Prime Day is available for Prime members only.

Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.

In advance of Prime Day, giant Smile boxes will make their way across land and sea to major cities around the world. Customers in New York City, Los Angeles, London, Tokyo, and Milan will be delighted when each box opens to reveal an unforgettable event, in a nod to the unparalleled benefits that come with a Prime membership including music, video, gaming and more. Everyone can join the celebration by tuning in to amazon.com/unboxingprimeday.

For the first time, U.S. Prime members will also be able to celebrate Prime Day at their local Whole Foods Market. Prime members can taste the savings on the high-quality natural and organic products they love on Prime Day (and a half), with an additional 10 percent off hundreds of sale items throughout Whole Foods Market stores, and deep discounts on select popular products. Download the Whole Foods Market app and scan the Prime Code to start saving. In addition, from July 14 through 17, Amazon Prime Rewards Visa cardmembers with an eligible Prime membership will enjoy double the rewards – 10% Back – when shopping at Whole Foods Market on up to a total of $400 in purchases.

As we said, Amazon Prime Day isn’t just a day but an event for the company and the deals start today. The deals will continue through the 17th, just check back on Amazon to find them. Here’s what’s up for grabs today:

Echo Show – Save $100 on Echo Show, which brings you everything you love about Alexa, and can show you things. Make video calls or watch video flash briefings, movies and TV shows, see music lyrics, smart home cameras, photos, weather forecasts, and more. All hands-free–just ask.
Amazon Brands – Find our lowest prices on products from collections available exclusively on Amazon, including up to 25% off furniture and décor from Rivet and Stone & Beam, up to 20% off AmazonBasics items, and 30% off everyday essentials from Presto!, Mama Bear and Solimo, among others.
Prime Video, DVDs and Blu-Ray – Save up to 50% on popular movies and TV shows on digital, DVD and Blu-Ray.
Amazon Music – Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium, on-demand service with access to tens of millions of songs and hands-free listening, for just $0.99.
Twitch Prime – Members can enjoy hundreds of hours of free gameplay as Twitch Prime gives away a free PC game every day through July 18, including titles like Pillars of Eternity and Brutal Legend. Members will also receive exclusive in-game loot for Warframe and PLAYERUNKNOWN’S BATTLEGROUNDS.
Kindle Unlimited and eBooks – Prime members who haven’t yet tried Kindle Unlimited will have access to three months of unlimited reading for just $0.99. Buy your first Kindle book and get a $10 Prime Day credit valid towards eBooks, print books and Audible.
Audible – Eligible Prime members can get their first three months at more than 65% off for $4.95 a month.