Guest Post was written by Sean Mortberg, an aspiring tech writer.
School is out, the sun is shining, and the summer movies (some of them blockbusters) are rolling out. With multiple Marvel titles, a new Mission Impossible on the way, and a new Jurassic Park installment, there is something for everyone this year at the movie theater. While streaming services are surging like never before, the classic movie theater experience hasn’t gone away. It’s gotten better thanks to the latest technology.
In fact, in 2017, over twice as many people went to the movies than to sports events and amusement parks combined. When you look at the price of admission, it makes sense, with movie theater tickets for a family of four coming in at a fraction of the cost of other recreational activities, including a wide range of nationally syndicated sports leagues and trips to summer theme parks.
Many movie theater companies have been adapting to what moviegoers are looking for, and willing to pay for, in the new media landscape. The industry standards have changed and are now offering luxury like never before, with major theater chains installing reclining seats, full dine-in menus with seat delivery by usher services, fully serviceable bars, and tech that would set you back tens of thousands at home.
The popularity of the movies is sending theater revenues through the roof, too. Box office returns have steadily climbed to record highs year after year, peaking at $40.6 billion last year. In the past 5 years, over half of the top-grossing blockbuster films of all time were released, the latest being Avenger’s Infinity War at $1.8 billion.
The technology that goes into making good movies and good theaters is hugely responsible for the ever-growing success of the movie industry. Revolutionary screen and sound technology have changed the moviegoer experience and prove that, no matter what, there’s nothing like going to the movies.
Learn more about why summer blockbusters are the affordable luxury with the infographic below, provided by Dolby.