If you’re not familiar with Blue Microphones you’ve at least most-likely have “heard” them. Many YouTube channels and content creators use Blue Microphones and headphones to create the content you see and hear. Now, the company is being snatched up by Logitech who is already involved in different aspects of consumer audio. The purchase of Blue will expand Logitech’s offerings into the growing content creator market.
Logitech already owns several other audio brands such as Astro Gaming, Jaybird, and Ultimate Ears.
“Logitech’s acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people’s passions (from music to blogging) to life. Joining with Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our existing gaming, PC webcam and audio categories. It’s exciting!” -Bracken Darrell (Logitech CEO)
“Blue and Logitech have a lot in common. Both companies work at being small, fast and hungry, crafting great products with cutting-edge design and technology. We’re an established leader in the broadcasting space with a strong product portfolio. Logitech has design at its heart, tech know-how and global reach. Together we can do amazing things.”
“For Logitech, this is a new space. But, at the same time, it’s not at all. Gamers are already using our Logitech G webcams to stream. People are video calling with friends and family thanks to Logitech every day. And in business, our audio and video know-how is apparent every time a video meeting takes place at the office. Joining up with Blue and their microphone lines is a logical adjacent opportunity with great synergies.” – John Maier (Blue CEO)