Essential buys up CloudMagic, creators of Newton email

Mobile
CloudMagic

What Essential will do with the app is unclear. The phone maker itself is in murky waters, as the company has given up making a second generation Essential phone.

We’ve always been fans of CloudMagic, the folks behind the Newton email app. The company offered the premium email client for a $49.99USD per year subscription. Even with people paying that premium though, it wasn’t enough and the company shut the client down on Sept. 25, 2018. 

In the blog post back in August, the CloudMagic team expressed that they would continue on. Continue on they shall, as the company was bought by Andy Rubin’s Essential. The exact dollar amount is unknown but one thing is for certain: the team will continue to do its work under a new company. 

Newton’s shut down came as a surprise and despite having over 40,000 customers, the $50 a year paid subscriptions weren’t enough to keep the app afloat. There were other caveats in that subscription though, as the Newton offered a free companion calendar app. That app offered a polished calendar app, though it didn’t offer a lot of features. The company cited tough competition from other email clients that were free. 

It was hard; the market for premium consumer mail apps is not big enough, and it faces stiff competition from high quality free apps from Google, Microsoft, and Apple.

CloudMagic on Medium

What Essential will do with the app is unclear. The phone maker itself is in murky waters, as the company has given up making a second generation Essential phone. Rubin’s company has decided to focus on developing an AI powered device that focuses on AI responses to emails and texts. CloudMagic’s Newton could very well take advantage of that ability. 

Did you use CloudMagic’s Newton or was the $50 per year price tag too expensive? What email app do you currently use on your mobile devices? Let us know in the comments below or on Google+Twitter, or Facebook.

  Source: TechCrunch
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