Two plaintiffs filed a lawsuit back on Friday that accuses Apple of false advertising surrounding the display specs of the iPhone X series smartphones. The lawsuit was filed in the US District Court of Northern California stating that Apple “lied” about the screen sizes by counting the small area with the notch on the iPhone X, iPhone XS, and iPhone XS Max. This lawsuit is seeking class-action status and damages from Apple.
The reason for the lawsuit is because Courtney Davis (the plaintiff) ordered her iPhone XS Max and didn’t notice the notch because of it being falsely advertised. Furthermore, another complaint is that Apple shouldn’t count pixels on the corners of the device because they are being rounded off. The iPhone X advertises the screen resolution as 2436×1125 pixels, but the screen doesn’t have three subpixels of red, green, and blue. The plaintiffs allege the screen only has two subpixels per pixel, which means fewer pixels than advertised.
Images that disguise the missing pixels on the Products’ screens are prominent on Defendant’s website, as well as in the advertisements of retailers who sell the products. These images were relied on by Plaintiff DAVIS, who believed that the iPhone XS and XS Max would not have a notch at the top of the phone.
Apple’s website doesn’t actually show any notch on the iPhone XS when you first view it because of a black background, but once you scroll down to other photos of the phone, you can clearly see the notch.
Apple has not commented on the filed lawsuit.
Personally, I think this is more of a stretch from the plaintiffs on suing Apple in my opinion because there are plenty of photos out there of the iPhone X series showing the notch. However, there are some good points in the lawsuit that Apple doesn’t necessarily show the notch clearly on their website. We’ll see how far this lawsuit goes.
Last Updated on February 3, 2021.