You’re just about to sign up for a year of hosting from a “cheap” host. Before you click the Buy button, you need to know what this is really going to cost you!
Do not be drawn in by the lure of a cheap price and promises that vaguely make it sound like this hosting provider is just as good as the more costly ones. They are not.
They may make several promises about what you can expect, with a few asterisks and a bit of fine print at the bottom of the page. However, there are a few things that they will simply not tell you in their marketing materials or anywhere else.
If they did tell you everything, it may read something like this.
“We Will Slow You Down if You Have Too Much Traffic”
Todays best and latest website hosting solutions want your site to succeed and make it their business to remove any barriers that will get in your way. However, a cheap host will truncate your site’s load speeds, if you start to gain some traction and see more visitors than they can handle.
These companies aren’t really expecting you to get too much traffic and they’re not set up to accommodate very much. They know that the bulk of their clients are putting up a website without the expectation of much traffic. You’re getting what you pay for in the truest sense possible.
This slowdown can single-handedly kill your digital marketing, as people sent from your social media ads and pay-per-click ads will bounce away from your landing page because it takes too long to load.
“Leaving or Upgrading Will Be an Absolute Nightmare”
Once you’re fed up with these speeds and performance issue, it will not be easy to upgrade to a better plan or take your business elsewhere.
We’ve heard horror stories of this process dragging out over many weeks. Meanwhile, your digital assets are essentially taken hostage and you’re losing sales and traffic to downtime.
“Our Uptime Promises are Meaningless”
You may see them promise something like 99.99% uptime. That seems like a great deal and comparable to other (more expensive) providers.
However, what they don’t tell you is that you will experience frequent slowdowns (like the capping we mentioned above). They will still register your domain as online, even though it might as well be offline because of how many people are impatiently bouncing from your site.
“Our Customer Service is Poor”
Where will they be when something goes wrong? You may be on-hold or waiting for a response email for several hours, or even days before you get a response to your technical issue.
These small fly-by-night providers haven’t invested very much in their customer service team. That “team” could literally just be a single person responding to emails and phone calls.
These are only a few of the issues you will run into. However, the lack of reliable speed, scalability options, or customer support should be enough to keep you away.
Simply put, cheap hosting is almost always far too expensive.