Password sharing has been going on ever since the introduction of streaming services. When someone subscribes to a service, it is very common for them to share access to multiple friends and family members. Password sharing is something Netflix, Hulu and others are still learning to deal with.
There’s no question that streaming services are here to stay, at least for a while, and companies are looking for ways to mitigate password sharing. Two of those companies are Disney and Charter Communications.
In a recent press release, the two companies announced a comprehensive distribution agreement that includes addressing the issue of password sharing.
The new agreement contemplates Charter’s future distribution of Disney’s streaming services, including Hulu, ESPN+ and the soon-to-be-launched Disney+. Spectrum TV will also offer customers access to ESPN’s upcoming ACC Network when it launches on August 22. Additionally, Disney and Charter have also agreed to work together on piracy mitigation. The two companies will work together to implement business rules and techniques to address such issues as unauthorized access and password sharing.
“This agreement will allow Spectrum to continue delivering to its customers popular Disney content, makes possible future distribution by Spectrum of Disney streaming services, and will begin an important collaborative effort to address the significant issue of piracy mitigation,” said Tom Montemagno, EVP, Programming Acquisition for Charter.Spectrum Press Release
It is uncertain how Disney and Charter Communications plan on stopping or mitigating the use of password sharing, but it is in their game plan. Given that Disney has a large library of content, it is no surprise that they’re going to do what they can to protect that content from being pirated.
What do you think about Disney+ and Charter’s stance on password sharing? Let us know in the comments below or on Twitter, or Facebook. You can also comment on our MeWe page by joining the MeWe social network.Source: Spectrum