Tim Cook

Dr-Dre-Apple-Beats-Headphones

What If Apple Is Buying Beats For Its Demographics?

Dr-Dre-Apple-Beats-Headphones
photo modified from onogyqudys.sourceforge.net

I have been scratching my head since I heard the rumors of Apple buying Beats and continuing to scratch it since it actually happened. The reasons flowing through the interwebs simply do not equate in my mind. On one hand, you have the camp that is firmly placing the purchase on Beats streaming music service, which hasn’t been all that successful.

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