Marissa Mayer, President and CEO of Yahoo!, announced during her Consumer Electronics Show (CES) keynote on Tuesday, January 7th that Yahoo! has acquired popular Android homescreen replacement Aviate.
Currently in the invite-only beta stage, Aviate is touted as a launcher that learns from you. It uses contextual information from your smartphone, location, and lifestyle to deliver a simplified homescreen with useful apps categorized in a minimalist format. Aviate has stated that although the fledgling company has been bought, nothing is changing. “Don’t worry, we aren’t going anywhere,” the latest update reads on the app’s Google Play Store page. “The technology and product will remain the same — it’s simply going to get better, faster.”
Mayer said in her keynote that “the future of search is contextual search.” Buying and integrating Aviate is certainly a step in the right direction for Mayer’s continued refresh of Yahoo!, and will help bring better search results to the tech giant’s still-large user base. The latest standard of contextual search is certainly not being ignored by other search providers, Google especially.
This is the latest in a swathe of acquisitions by Mayer since she took over as president of the floundering Yahoo! in July of 2012. Since then, the company has taken over the wildly popular blogging website Tumblr, as well as 31 startup companies, strengthening the core of Yahoo! by bringing fresh minds into the company with two-to-four year contracts. The former Google executive is rated eighth in Fortune magazine’s top most powerful businesswomen of 2013.
This year is looking particularly bright for Yahoo!’s latest CEO, as well.