By now we all know that Apple is celebrating their 30th anniversary and the celebration just keeps going. This morning they released a video that they shot entirely on iPhones and edited entirely on Macs. Here’s a bit of what their celebration campaign had to say.
On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.
From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.
Hit the link below to check out Apple’s new video shot in fifteen locations all on the same day.