Business Insider is reporting that Apple is currently negotiating with the major carriers for a $100 price increase on the iPhone 6. All the leaked information and images have pointed to Apple increasing the size of the iPhone to 4.7″ and possibly a second 5.5″ version. We’re not really sure why Apple is pushing for such a price increase other than manufacturing costs and the use of sapphire displays.
Jefferies analyst Peter Misek says, “Our checks indicate Apple has started negotiating with carriers on a $100 iPhone 6 price increase. The initial response has been no, but there seems to be an admission that there is no other game-changing device this year.”
Apple has made these types of moves before with the iPad, which they had initially thought to price at $400 but bumped it up to $500, betting that consumers would pay that little bit extra for their products. While they have succeeded in the past in these types of pricing strategies Apple had better tread lightly. Samsung, HTC, LG, Sony, Motorola and others already have very capable devices on the market with great specifications that will likely beat the iPhone’s new pricing.
It’s likely that loyal Apple users will pay the price bump without a problem and those who just like to try new tech will as well. But Apple could be playing this card all wrong. While it’s understandable that they wouldn’t want a price decrease, simply because it could be a sign of devaluing the product, the price increase they’re proposing is substantial for a phone. I guess we will see how this shakes out and if the carriers agree to the increase. What do you think? Is this a good idea by Tim Cook and Apple? Would you pay $100 more for the new iPhone 6? Let us know in the comments below or on Google+, Twitter and Facebook.
Source: Business Insider