A new smart bottle will be unveiled at Mobile World Congress early next week. Thinfilm Printed Electronics has partnered with Diageo to bring NFC technology right to the label of your liquor bottle. The initial prototype that will be shown off at MWC will be a bottle of Johnnie Walker Blue Label. By tapping your phone to the bottle you can see if it has been opened or not, promotional offers if it is in a store, cocktail recipes after you have purchased it, and other exclusive content.
Thinfilm is doing this for other purposes as well. Aside from just getting promotional information and knowing if the bottle has been opened or not, their smart bottle label will also be able to tell you if the bottle is authentic. Each NFC tag will be encoded at the point of manufacture so they will not be able to be copied or modified once placed on the bottle.
Diageo owns Johnnie Walker, Smirnoff, Baileys, Guinness, and 34% of Moët Hennessy, another company who makes other alcoholic beverages such as Moët et Chandon, Hennessy, Ardbeg, Belvedere, Dom Pérignon, and more. Having a company as big as that on board with this new technology should help it to take off. Helen Michels, the director of global innovation at Diageo, seems to be all for technology changing our everyday life.
Mobile Technology is changing the way we live, and as a consumer brands company we want to embrace its power to deliver amazing new consumer experiences in the future. We constantly experiment with the latest cutting edge technologies to enrich and enhance the experiences delivered by our iconic brands. Our collaboration with Thinfilm allows us to explore all the amazing new possibilities enabled by smart bottles for consumers, retailers, and our own business, and it sets the bar for technology innovation in the drinks industry.
I don’t know about you but I might have to buy a couple bottles to be able to properly review this technology when it comes out. What are your thoughts on this type of NFC technology added to the label of your favorite bottle of alcohol? Is there a practical use to it or more of just a marketing gimmick?Source: Thinfilm
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