Apple Watch competitors Nike and Jawbone products are reportedly being pulled from Apple Store retail shelves and will likely disappear from their online store as well. With the launch of the Apple Watch it seems Nike’s Fuelband and Jawbone’s UP products are no longer welcome making way for exclusive marketing of Apple’s wearable. It makes sense that Apple would want to promote their Apple Watch over any other competing product in their own retail outlets. An Apple spokesperson had this to say about the matter.
“We regularly evaluate and make changes to our own merchandise mix,” said an Apple spokesperson to CNET.
Apple is known for tightly controlling their products and marketing and this is proof again of that general knowledge. It’s all speculation as to why Apple decided to make this move but perhaps it has to do with the reports that the Apple Watch wasn’t as joyfully received as planned. Reports seem to point to more excitement over the new MacBook than the Apple Watch. Maybe consumers just aren’t ready for a wearable computer tracking all aspects of your life, or maybe it’s the high price. What we do know is that Apple will do all it can to make the Apple Watch as successful as it can. What do you think of Apple pulling the competition from its shelves? Let us know in the comments below or on Google+, Facebook and Twitter.