Twitter has, apparently, become of interest to not one but two possible buyers within the last few days. The company is less than ten years old, but has a market value of around $34 billion. More than $1.5 billion was added to the company’s value when the news emerged, fueled by rumors of one of the potential buyers being Google.
Both companies are reportedly showing serious interest in the purchase, although Twitter itself has hired Goldman Sachs to help it fight off the two offers.
Google has long had aspirations in the social media market, with none of its products (Buzz, Orkut, Google+) really gaining the traction the company hoped for, and each being slowly wound down. Equally, Google has been involved in negotiations before to buy the company in 2009 (and was rumoured to again have been in the running to buy Twitter in both 2011 and earlier this year).
Google is known to have a ‘spare’ $60bn, although this pales into insignificance compared to Microsoft with $90bn and Apple’s huge $178bn. Given how this $60bn is spread around the world, whether it would be feasible for them to leverage the required amount to purchase Twitter, which could be in the region of $50bn, is open to discussion.
If Google does buy the company, it would follow in the footsteps of their purchase of Twitter co-founder Biz Stone and Evan Williams’ previous project, Blogger, in 2003. Whether they do or not, for the moment Twitter’s monetary value – and presence in the news – is higher than it was.
What do you think about interest in Twitter? Would Google owning the company affect how you use it? Let us know in the comments below or mention us in social media (Twitter would seem the obvious choice here!).Source: The Guardian