Google AdSense is one of the primary ways websites earn revenue. It’s a fairly simply system – Google places ads on your website that are relevant to your audience and they pay you a very small amount. Like most tech sites, we use Google AdSense here on Techaeris as well as our sister site MOARGeek. In order to comply with new European Union laws, Google is introducing a new “User Consent Policy” for publishers who have an audience anywhere in the European Union. This consent policy now requires all websites using AdSense to ask permission from the user to use their data. Here’s Google’s full post on the matter.
Why are we doing this?
European Union data protection authorities requested some changes to current practices for obtaining end user consents. It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products.
What do you need to do?
If your websites are getting visitors from any of the countries in the European Union, you must comply with the EU user consent policy. We recommend you start working on a policy-compliant user consent mechanism today.
To learn how to implement a user consent mechanism, check out our help center FAQs and visit Cookie Choices, a website dedicated to complying with this new policy.
This is going to pose a challenge to websites trying to figure out exactly where the EU traffic is and how to present them with the permissions prompt. It will be a learning curve for all so we’ll see how it goes.