The writing has been on the wall for some time now. T-Mobile has been on a decided up-swing while Sprint has been faltering a bit recently. After being locked in a near tie for the last few months, and coming close but not quite passing Sprint in Q2 2015, T-Mobile has now officially passed Sprint in total subscribers to become the third largest wireless carrier in the US.
As for the official numbers, T-Mobile reported 58.9 million subscribers in July. Sprint made some modest gains, adding 675,000 subscribers in the last quarter but they still came up short totaling only 56.8 million.
One can look to the recent string of T-Mobile’s Uncarrier moves to get a good idea why it’s become so popular recently. Everything from offering incentives such as paying off Early Termination Fees for customers to switch to T-Mobile, making it quicker and easier to upgrade phones, the recent round of Uncarrier Amp’d moves such as free calling to Canada and Mexico, and even competitive offers for business users. T-Mobile has been making a huge push to bring in new customers and clearly it’s been working.
T-Mobile CEO John Legere was relatively subdued when announcing the news:
— John Legere (@JohnLegere) August 4, 2015
After talking nearly every available opportunity to poke at the (then) third place Carrier Sprint in the past, Mr. Legere today simply pointed out the secret to T-Mobile’s success. T-Mobile has always had spectacular customer service, and by continuing to listen to what customers want and then do everything in their power to provide it, T-Mobile has obviously been finding success.
Tell us what you think — Will T-Mobile hang on to third, or will Sprint come roaring back? Let us know in the comments below or on your favorite social media site.Source: The Washington Post
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