Without a doubt the Internet as we know it may not have come out as it is had there never been advertising revenue to help pay for it. But somewhere along the way the train has gone off the rails and advertisements online have become more and more obtrusive and they hurt the user experience. Google Ads chief Sridhar Ramaswamy certainly knows that some advertising is out of hand but he’s also worried about legitimate adverts and what ad blockers are doing to them.
Ad blockers have always been a subject of some controversy. Many websites wouldn’t be able to pay their staff without the revenue generated by advertising. Here at Techaeris none of us get paid and we keep the advertising to a very dull roar. We are working on a way our readers can support us though, more to come. Google Ads Chief Sridhar Ramaswamy did have a few words concerning ad blockers and why he feels they are of some concern.
“Clearly [ad blockers] affect big companies. But the diversity of opinion that we get from the different blogs, from the small newspapers is that they all suffer when someone installs an ad blocker,” he said. “In my mind, it’s a very blunt instrument. And that’s why we need to be worried.”
People install ad blockers after they’ve had a poor experience, where a mobile web page is completely covered up by an ad, or they’re unable to find the “X” in the corner, Ramaswamy says. Bad ads threaten to bring chaos for the whole industry.
“There needs to be more of a sustainable ad standard that we voluntarily define, and things in that standard should not get blocked,” he said. “I think this is essential to us all for survival.”
Ramaswamy is absolutely correct, the user experience has suffered with full page ads, pop-up ads and ads you just can’t seem to close. That’s why ad blockers have become popular and why even Apple has it as a feature in iOS 9. Right now, it seems Google is working with advertisers and even the ad block companies to work on rules on what constitutes a blockable ad and what doesn’t. Google chief Sundar Pichai had this to add to the conversation.
“It’s clear that that are areas where the ad experience is getting in the way, it affects performance, and so we as industry need to collectively do all that better,” he said. “And so we are going to work hard to do that.”
What do you think of Google trying to work to unblock “acceptable” ads? Would you use an ad blocker that didn’t block all ads? Let us know in the comments below or on Google+, Facebook and Twitter.Source: Business Insider
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