Before we actually talk about this survey conducted by brand marketing company Prophet, we have to stress that surveys can swing either way depending on the swath of people surveyed. With the millions and millions of users that exist, these survey’s may give some insight but they’re not by any means the consensus of the majority. With that said, Prophet’s survey suggests that users do not trust Google and Facebook with their data. The company says Google and Facebook did not make the top 50 most relevant brands due to consumer distrust of their products. The company also says that Google scored 130 out of 400 brands and Facebook 200 out of 400 brands. The survey they conducted was a swatch of 10,000 consumers, which is actually a fair amount surveyed.
“What’s happening in this category is that technology companies are finding themselves in an environment that’s increasingly characterized by lack of clarity,”Jesse Purewal, associate partner at Prophet, tells AdWeek. “When you wake up every morning, it seems like you see another story on Google and the EU squaring off on privacy—or Facebook having a lack of clarity about what’s being shared.”
It makes sense that this sampling of consumers are not trusting of these brands with the amount of privacy issues being reported on a daily basis. The types of data collection Google and Facebook are doing is nothing new, it’s been going on for a long time now. Should consumers be concerned about their data being mined? Well, that’s purely going to be up to each person to decide. If you continue to use the services provided by Google and Facebook then you are consenting to their data collection. You’ll have to make up your own mind on whether or not either company is using that data in a nefarious way. For a more detailed opinion on the matter, you can hit the source link and read more.
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